At Think Africa, social media plays a key role in how we connect with our community and grow it. However, we lack the time and resources to regularly analyse our social media performance — a challenge many non-profits can relate to. To solve the challenge, we turned to our community. Darina Bunak, a former Think Career mentee and Data Specialist, stepped in to volunteer. Between March and June 2025, she built a user-friendly Power BI dashboard that now lets us track and compare results across LinkedIn, Instagram, and Facebook platforms with ease — a game changer for our marketing operations.

Below is the text that was originally posted by Darina Bunak on her LinkedIn page and is shared here with her permission:

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I do not like talking about my work before it's done. Thus, the delay. 😉 But now, it's time to share my side of an absolutely exciting, challenging, and super-fun project I did for and with Think Africa ry. 🫶🏻

Their marketing team needed to evaluate TA's social media performance: Facebook, Instagram, LinkedIn... The data is available aplenty, true that... But honestly, it's shocking, 😮 how little it makes sense unless you hardcore process and analyse it (and now I know why, he-he 😁).

It was a steep learning curve: an ocean🌊 of social media terms, figuring out how they are defined, counted, evaluated, and how important they would be for our task. Dealing with a big pile of mismatching files and figures that do not add (although they should), making decisions with no-return technical consequences...Well, you know the job😅 If you know me, I love all that... But it's not always as pleasant as it was this time.

The amazing team of Think Africa ry was a real **Dream Client**. And I'm talking about every single person I talked to! However, my main interaction was with Ekaterina Tolkacheva (she/her) and Dr. Myriam Munezero. Once again, a big 'Thank You' to these two experts for our fantastic collaboration. They amazed me with their deep knowledge on the subject, constant support, fast decision-making, and endless positivity despite the load. Hats off!

Together, we built a truly insightful report that opened a road for data-driven actions, and I am happy to say that in just 2 months, the figures have already jumped up. No wonder, in this team's hands, data is pure power 👑

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A sneak peek at one of the Dashboard pages, developed by Darina:

(Note: Numerical data has been intentionally blurred for public use.)